Go Boldly.

A healthier, safer, smarter and more sustainable world awaits.

Emerson’s new Go Boldly tagline and global campaign are reinforcing our cultural transformation and evolution to a technology and software partner across essential industries. Introduced on Sept. 6 with a global media rollout and new sonic branding, Go Boldly showcases the ways we are helping the world’s largest companies reach their sustainability goals and optimize their operations.

DJ playing in front of a packed house with rays of lights beaming up from behind them

Emerson. Go Boldly.

Go Digital Brain with Plantweb for Better Monitoring and Automation

Go Sustainable Manufacturing with Colgate and Emerson Air Compressors

Thumbnail - Woman walking into a room within a forest

Go Blue Skies with Emerson Heat Pumps

Scientist in white lab coat inside a room with mathematical and scientific formulas on the walls

Go Faster Science with Emerson's Tech Enabling Vital Vaccines and Treatments

Silhouette of a person standing in front of a wave of lights

Go Light with Emerson's Clean Power

Emerson. Go Boldly.

Go Digital Brain with Plantweb for Better Monitoring and Automation

Go Sustainable Manufacturing with Colgate and Emerson Air Compressors

Go Blue Skies with Emerson Heat Pumps

Go Faster Science with Emerson's Tech Enabling Vital Vaccines and Treatments

Go Light with Emerson's Clean Power

The Sound of Emerson

As part of the new campaign, Emerson is also introducing its own seven-note “sonic logo” that can be integrated into any future Emerson music tracks. This new musical motif gives Emerson a distinctive, ownable and memorable sound.

Going All In on Changing the Future

Emerson is accelerating its value creation strategy while building on its software capabilities to offer end-to-end technologies that are poised to transform industrial manufacturing and production.